According to CNBC, this move demonstrates the company’s strategic desire to constantly improve the user experience across all Samsung devices. Samsung’s Executive Vice President of Mobile Business, Eun Jung Choi, noted that incorporating generative artificial intelligence into Bixby aims to enhance the assistant’s «intelligence» so that it can provide a more natural and productive dialogue with users.
This means that Bixby will become more adaptive to individual user needs and will be able to provide an improved interface for the entire Samsung ecosystem.
At the same time, Samsung continues to develop its products by equipping them with more advanced artificial intelligence features. Recently, the company expanded the previously exclusive AI features of the Galaxy S24 series to other models such as the Galaxy S23, S23 FE, Galaxy Z Flip 5, Z Fold 5, and the Tab S9 tablet.
